Better timing needs
better evidence.

We’re building a pricing engine to help UK households research home comfort purchases. The site is currently a demo, with no daily tracking or live offers. These are the standards we plan to apply as authorised data becomes available.

Compare the same product

Match exact models and identifiers, distinguishing variants, bundles and product condition. Different products will not be treated as a like-for-like price drop.

Keep the date and purchase context

Record when a price was observed, whether the item was available and any known delivery charges or offer conditions. Missing or stale information will be labelled. An out-of-stock observation will not be presented as an available buying opportunity.

Use a reference we can explain

The homepage’s £500 to £450 comparison is invented to demonstrate a 10% decrease: (£500 − £450) ÷ £500 × 100. The August peak and September comparison are an illustrative seasonal scenario, not a recorded heatwave. The separate search-interest curve is also simulated on a relative 0–100 scale; it is not measured search volume. It does not prove that demand caused a price change.

For real comparisons, we plan to show the reference date or period and how it was selected. Two prices do not prove seasonality. We will not call a price a seasonal high, a historical low or the best time to buy without sufficient supporting coverage.

Make suitability part of the decision

Price is one factor alongside room suitability, running costs, availability and when you need a product. Our cooling guide helps you build a shortlist before assessing price.

Keep commercial relationships clear

Approved affiliate links will be labelled. Access to partner catalogues may limit coverage; commission will not change the recorded history. We will distinguish research from hands-on testing and paid placements from independent editorial content.

Build coverage responsibly

We are seeking permission to use UK product feeds and retain price history. There are no active retailer partnerships yet. Read the proposed partnership approach or send a question or correction.